This blog targets people who also recognize the significance of their own personal branding in business. How situationally appropriate dressing and maintaining and developing one’s own personal style can affect professional success. Both as an entrepreneur and as an employee. Advice, tips, examples, from which everyone can pick pieces that are suitable for themselves, which are in line with their own brand values. It’s good to remember that a brand comprises images and you can have some influence on that. However, it’s not something that you can order as a ready-made, working package from an online store - and return it if it doesn’t work properly. And a personal brand is not only external, but consists of many small parts.